This weekend, Morelli's Gelato together with franchise partner Gourmet Gulf, the local company behind many loved brands like Yo Sushi and The Humming Bird Bakery, opened its doors at the Beach Mall in JBR with a Purple carpet event that I had the pleasure to attend.
My ice cream affair withMorelli's began.
My ice cream affair withMorelli's began.
More importantly, the ice cream is not centrally made and then exported whilst frozen.
Instead, Morelli's is freshly made every morning at the location where you buy it from, ensuring that its velvety consistency and intense taste are never compromised.
Morelli's offers a variety of amazing fruit ice creams with many classics flavors as well as some other that represents the local culture.
They also produce a selection of chocolate based ice creams like Kinder, Nutella and Bacio that are sure to satisfy your chocoholic cravings.
You can indulge in your favourite flavours served on a cone or a paper cup for a quick treat as you stroll along the beach or why not have a seat in the elegant ice cream parlor and try a sundae for a quintessential experience!
Instead, Morelli's is freshly made every morning at the location where you buy it from, ensuring that its velvety consistency and intense taste are never compromised.
Morelli's offers a variety of amazing fruit ice creams with many classics flavors as well as some other that represents the local culture.
They also produce a selection of chocolate based ice creams like Kinder, Nutella and Bacio that are sure to satisfy your chocoholic cravings.
You can indulge in your favourite flavours served on a cone or a paper cup for a quick treat as you stroll along the beach or why not have a seat in the elegant ice cream parlor and try a sundae for a quintessential experience!
about 10 years ago in London. I call it an "affair" because ice cream at Morrelli's isn't "just ice cream", it's much more!
I caught up with Bibi Morelli, who in the last decade has taken the 5 generations' family business to new levels.
Beside being very personable, the first thing that came across from speaking to Bibi
is her deep passion for ice cream, tradition and family values.
All characteristics embedded in the luxurious and creamy gelato produced by Morelli since 1907.
Bibi explained how Morelli's vision is inspired by Italian culture, where everyone indulges in delicious ice cream regularly.
Bibi treasures these sights and wanted to export this pleasure to the whole world, because as she says "it's important is to keep the child in us alive" and ice cream allows us to do just that! The Morelli's method of creating ice cream has remained unchanged in over 100 years to give you a product that's truly luxurious. By sourcing only the best and most flavorful ingredients, they have mastered a base that, when kept at the right temperature allows the ice cream to be the smoothest.
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