The Coolest Eyewear Brand Finally in Dubai

Trends and brands come and go faster than they were born, most are forgotten:

 very few are born to last.

There are some brands that you associate with Hollywood and celebrities, but the circle is really small.  
If you then look at brands who have been on trend with the Hollywood glitterati, for at least 50 years, that circle becomes a handful. 

Let's play a game....

...she says, trying to imitate Jigsaw's voice. Luckily for you this game does not involve the cutting of any limbs so, have a look at the images below and quite simply see what they have in common. 

You guessed it! This is indeed a small selection of Hollywood A-listers who are wearing MOSCOT. 

Perhaps the most iconic of them all though is the very talented (and handsome) Johnny Depp who is hardly seen without his LEMTOSH glasses.

Johnny Depp wearing MOSCOT

If this wasn't enough, I've got something even cooler than the photo above. 

What? What's cooler than Captain Jack Sparrow wearing MOSCOT??

It's a hard one I admit, but, check this photo on the right. The legendary style icon and most loved rebel: James Dean with cup of coffee, wearing what?


MOSCOT LEMTOSH of course! 


MOSCOT is full of history and character. Born as one of  the many brands that started as a result of the great European emigration to New York, in the late 19th century, it developed to be a rare one, that since 1915 still exists today, and which has become a radical part of styling the trendsetters. 

James Dean wearing MOSCOT

MOSCOT STYLES THE MIDDLE EAST

If you are a trendsetter or simply someone who loves style then a pair of MOSCOT eyewear should be part of your look, whether is eyeglasses or sunglasses.

I personally love the MOSCOT design: it's got that typical New York refined touch and retro look that's so Mad Men! 

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If you live in the Middle East, you probably struggled to get your hands on a pair of MOSCOT. 

However your struggle is over, as I'm pleased to say that MOSCOT has finally reached the Gulf, and if you live in, Dubai you can find iconic frames like  LEMTOSH, MILTZEN, and the ORIGINALS available at Eye Boutique at The Dubai Mall.  
Frames that you can look forward to seeing among the ORIGINALS are:

THE AVRAM which was born as a humble medical device, distributed to the needy as part of Lyndon B. Johnson's famous social reform Revenue Act of 1964. Fifty plus years later, The AVRAM returns, a proud prescription for those in need of a fashion fix. 

The EZRA is named after the man who ran the busiest fruit stand in the Essex Street Market and paid daily visits to our Grandpa Sol to trade crisp Granny Smith Apples for the pair of eyeglasses he coveted. 

The GELT:  If you love the LEMTOSH, with its keyhole bridge, and diamond-shaped rivets, but want something just a little bit bigger and bolder, the GELT is where I'd put my money!

The YONA is all about being  big, bold, and beautiful!

The square-shaped frame is based on the classic 1950s 3D movie theater glasses and is built for your viewing pleasure 

And for one extra step towards hipster fun, you will find MOSCOT this weekend at the launch of the new season of Freshly Ground Sounds.

Join them on October 11th, 2014 from 4 pm to 7 pm at the Roseleaf Cafe located at the Garden Center,  for an open air garden gig.

Bring your MOSCOT frames and get social with the hashtag #MOSCOTsoundsfresh

Speaking of being social, you can find MOSCOT Middle East on Facebook, and Instagram, so make sure to follow them to find out all about the latest trends and hipster news on the brand.

In anticipation of this weekend's celebrations, let me leave you with a little tease of the "behind the scenes" video that Simply Doozy shot recently to mark the event collaboration between MOSCOT ME and Freshly Ground Sounds. Enjoy!