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Fashion
fashion fades, only style remains |coco chanel

DUBAI FFWD 14 READY TO WEAR COLLECTIONS

5/9/2014

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Discover all the ready-to-wear designers that will showcase at the 
Fashion Forward Fourth Season 
In the previous article we looked at the couture collections that will be on run away at the upcoming Season Four of Fashion Forward Dubai. Today we are diving into the ready-to-wear designers  and there's 16 of them so let's get cracking:

ASUDARI STUDIO


Lamia Asudari launched in 2007 with  a passion in developing and executing intricate and emotionally driven hand crafted prints. 


Video courtesy of Asudari Studio

BASHAR ASSAF


The Lebanese fashion designer returns this season to showcase his ability to challenge the female body with brave geometry complimented with sensibility to material and craftsmanship.


Images courtesy of Bashar Assaf

CEREMONY

This is one of my favorite collections by Emirati designer Farha Al Shamsi. The label uses eclectic materials to create modern yet traditional ready to wear pieces. I love that retro and lush feel they have.
 

Images courtesy of Ceremony

DIMA  AYAD

Dima launched her unique brand of evening wear in 2010 and strives to provide women with ‘fashion that makes you feel good’ – stylish, sophisticated and stunning dresses with a ‘wear-and-go’ philosophy that accentuate and celebrate their bodies, no matter what shape or size.
Images  courtesy of Dima Ayad

ENDEMAGE


Omani sisters, Nadia and Lubna made their FFWD debut in Season Two and return this October with their ultra-feminine dresses and billowy evening gowns with Arabic-infused styles inspired by traditional Omani designs.
Video Courtesy of Fashion Forward

ESSA

Known for his eclectic collections which weave together the traditional and the modern, Essa uses materials and prints that have iconic cuts and are universally flattering. The colorful and contemporary ready to wear pieces, are inspired by his Indian origins and Arab sensibilities.
Images courtesy of Fashion Forward

HASAN  HEJAZI

London based luxury label Hasan Hejazi specializes in glamorous  & contemporary evening wear that has built an enviable celebrity clientele like Kylie Minogue, Eva Longoria, Jessie J, Cheryl Cole and Fergie.


Photos by Mark Cant and courtesy of Hasan Hejazi

House of HASHE

Iranian designer Ava Hashemi creates high-end ready-to-wear clothing and accessory lines for women who intend to be trendy and embrace sophistication and class.


Video courtesy of House of Hâshé 

HOUSE OF RONALD 

The label design focuses closely on the human form, using bold and architectural cuts but delivered with fluidity, making for edgy yet sophisticated pieces.
Video courtesy of Fashion Forward

MADIYAH AL SHARQI


Emirati designer Sheikha Madiyah Al Sharqi offers effortless evening wear with an updated edge, evolving the traditional vision of elegance. 
Video courtesy of Fashion Forward

MARAL 

Another favorite of mine is Iranian designer Maral Yazaloo. Her collections are a beautiful blend of Middle Eastern aesthetics, Asian tastes and Western flavor. I wish here were credits on the collection pictures because they are stunning! 
Images courtesy of Maral

STARCH   FOUNDATION

Under Rabih Kayrouz’s mentorship, young designers Timi Hayek and Joe Baaklini  will show their second collections this October after debuting at FFWD previous season

      



Also showing under the Starch Foundation is Starch alumni and 2014 Woolmark Prize winner for womenswear in the Middle East and India, Rayya Morcos with her label Bird on a Wire. Beirut based Morcos’ label features ready-to- wear and jewelry using unexpected textures inspired by architecture and nature.
Images courtesy of Fashion Forward
Images courtesy of Bird on a Wire

TAHIR SULTAN


Season Four will be Sultan’s fourth consecutive FFWD season. Sultan’s luxurious pieces pay particular attention to detail, which are determinedly glamorous yet conservative, allowing women to feel empowered and sexy without necessarily being too showy and exposing too much. 
Images courtesy of Tahir Sultan

TALLER   MARMO


Taller Marmo are Dubai-based design duo Riccardo Audisio and Yago Goicoechea. The label merges European elegance with Middle Eastern charm by using fine Italian tailoring with a minimal approach, and fusing it with Arabic traditions. 
Video courtesy of Fashion Forward

THE EMPEROR 1668

The Golkar brothers return to FFWD for their fourth season to showing their stand-out luxury men and womenswear collections which combine exquisite tailoring, with regal prints and classic cuts made of the finest European fabrics.
Images courtesy of The Emperor 1668

VELSVOIR

Launched in 2012, Velsvoir began by creating bespoke bow-ties and have since expanded to a range of men’s and women’s accessories and more recently a menswear line.  The brand focuses on classic tailoring whilst offering quirky and interesting accents to showcase their signature style.
Images courtesy of Style.com/Arabia
This conclude our intro into the ready-to-wear collections of the upcoming
Fashion Forward Dubai Season Four . 
Who you are looking forward to seeing the most? Tell us in the comments below
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